Bringing high-quality and affordable products
to everyone around the world
Fresh ice cream and tea designated for the young.Established in 1997, we have always adhered to the principle of making high-quality and affordable products.We are committed to bringing the global ice cream and tea industry to a next level!
In 1997, Mr Zhang Hongchao, a college student, launched Mixue Ice Cream & Tea in Zhengzhou - a lifelong journey of bringing fresh ice cream and tea designated for the young starts. He set the mission of “bringing high-quality and affordable products to everyone around the world”.Never forget why he started and after more than a decade through thick and thin, he has led Mixuers to successfully build our own factory and supply chain. We are now able to produce core ingredients independently.
To ensure the quality of every ice cream and cup of tea, the brand Mixue Ice Cream & Tea is supported by Mixue Bingcheng Co., Ltd. on management and operation, Henan Daka Food Co., Ltd. on R&D and production, and Shangdao Intelligent Supply Chain Co., Ltd. on warehousing and logistics services.A complete industrial chain is formed to safeguard and fasten the development of Mixue Ice Cream & Tea!
Our founders love all Mixuers. Mixuers love each other. We love our customers and they return our love. Customers lover each other and Mixue loves its customers!
The slogan I Love You is the most common expression that conveys everyone’s affection for each other.Concise and catchy, everyone will know that Mixue Ice Cream & Tea is a loving brand and enterprise!
Name | Snow King
Birthday | November 22nd
Characteristic | Adorable and dedicated
Title | Chief Quality Officer, Lifetime Spokesperson of Mixue Ice Cream & Tea
Mantra | I love you. You love me. Mixue Ice Cream and Tea.
Hobbies | Singing. Dancing. Exploring new ways to devour ice cream and tea. Mouth-watering on spotting a favourite milk tea store.
Self-introduction | I am Snow King. I hold an ice cream sceptre. I love ice cream and tea forever and ever.
Strengthening our brand. Enriching our partners. Bringing high-quality and affordable products to everyone around the world.
Concise and dedicated, we strive to be a respectable business thriving over 100 years.
Providing authentic products with genuineness and devotion. No shortcuts. No deceiving.
The proximal embraces great pleasure. The distant sees no distance. Striver-oriented. Customer-centred.
Integrity, Amiability, Passion, Initiative
Real Place, Real Thing, Real Situation. Maintain unity between knowledge and practice. Take the lead in all respects. Thoroughness makes the ordinary extraordinary.
Valuing each and every talent - regardless of background.
I love you. You love me.
Mixue Ice Cream and Tea.
Professional R&D team
Delivering world-class products
The R&D Centres at Henan Daka Food Co., Ltd. and Mixue Bingcheng Co., Ltd. safeguard the successful operations of Mixue Ice Cream & Tea. Together with professional and state-of-the-art production technologies and testing equipments, we provide comprehensive services and world-class products for franchisees.
50000+ m² fully automated production workshop
Ensuring quality from the source
Henan Daka Food Co., Ltd. was established in 2012, a modern technology enterprise integrating R&D, production, sales and logistics.The company covers an area of nearly 200,000 square meters, with five fully automatic production workshops and a modern large-scale logistics distribution centre, serving the all stores across the country.
Putting people first
Providing first-class service
The proximal embraces great pleasure. The distant sees no distance.Striver-oriented. Customer-centred.We always focus on our stores and put people first.We strive to improve our services and establish a harmonious relationship with our customers.We value our customers and provide them with personal service and high-quality products.
Strengthening IT to achieve intelligent operations
Walk the walk and look ahead
We utilise big data and focus on intelligent application to strengthen and optimize the IT infrastructure. We have established a business intelligence database of stores to enable franchisees to access efficient and convenient IT management, so to better store operations.
In May 2019, Mixue held the Fourth Entrepreneurs Conference at Zhengzhou Oparara Water Park. More than 6,000 franchisees across the country attended.
In May 2019, Ice Cream Music Festival, exclusively sponsored by Mixue, was held at Zhengzhou Oparara Water Park. More than 30,000 fans attended.
In 2018, Mixue went global with the first international store opened in Hanoi, Vietnam.
In 2018, Mixue built a new 450 mu (300,000 m²) industrial park integrating market investigation, product R&D, production transformation, intelligent production and logistics, laying the foundation for Mixue to become a respectable business thriving over 100 years and leverage its expertise to promote the development of the beverage industry.
In 2017, Mixue held its 20th Founding Anniversary Ceremony and Entrepreneurs Conference in Zhengzhou International Convention and Exhibition Centre. More than 5,000 people attended and enjoyed rock singer Xu Wei's fabulous opening performance.
In 2016, Mixue held its second annual Entrepreneurs Conference in Henan Provincial People's Hall.
On January 1, 2015, Mixue moved its headquarters to Hanhai Beijin Business Centre, a new landmark in the North Ring Road of Zhengzhou City, with more than 4,000 m² top-rated offices.
In 2014, Mixue built its warehousing and logistics centre in Wen county, Jiaozuo city, Henan province. Logistics fee has been waived since then, contributing to the unprecedented rapid growth afterwards.
In 2013, Henan Daka Food Co., Ltd. was established. Since then, Mixue has been able to produce core ingredients independently.Ingredients are sourced globally to ensure quality. We also hold a lot of patents.
From 2011 to 2019, we upgraded three store designs.In 2019, the visual identity of Mixue is fully upgraded!The brand new VI is the Snow King, representing the previous happiness and sweetness philosophy as well as Mixue’s value of authenticity.
In 2010, Zhengzhou Mixue Bingcheng Trading Co., Ltd. was officially renamed as Zhengzhou Liangan Enterprise Management Co., Ltd., and took the lead in obtaining franchise record of the Ministry of Commerce of PRC.
In the spring of 2008, Zhengzhou Mixue Bingcheng Trade Co., Ltd. was registered in Sanquan Road and Wenhua Road. Mixue set its first enterprise VI.180 Mixue franchise stores at this stage.
In the spring of 2007, Mixue opened its first fresh ice cream shop at the intersection of Henan Information College in Dongfeng Road. A sales record was made. By word of mouth, Mixue franchised 26 stores in just several months.
In the spring of 2006, after repeated experiments, Mr Zhang Hongchao’s Mixue Super Ice Castle launched its fresh ice cream for the first time. One ice cream for only one yuan. It became a surprising hit!
After several demolitions, Mr Zhang Hongchao turned his first profit two years later.In 2006, Mr Zhang opened Mixue Super Ice Castle at a corner of his restaurant. His cold drinks dream was reignited.