Make everyone around the world enjoy
high-quality and affordable delicacies
MXBC is a national chain brand dedicated to creating fresh ice cream and tea for young people. Since establishment in 1997, it has always been adhering to the principle of high quality and affordable price, and committed to promoting better and faster development of the global ice cream and tea industry!
In 1997, Zhang Hongchao is a university student, started up his lifelong sweet career in Zhengzhou-- MXBC, a national chain brand dedicated to creating fresh ice cream and tea drinks for young people. He established the mission of MXBC, "make everyone around the world enjoy high-quality and affordable delicacies". For that, he has led his team to build plants(factory) and supply chains and self-produce core raw materials in the past 10 years.
In order to make every ice cream and every cup of tea taste well, MXBC is now served by three companies-- Zhengzhou Liang’an Enterprise Management Co., Ltd. takes charge of management and operation; Henan D·Co Drinks Co., Ltd. takes charge of R & D and production; Zhengzhou Baodao Trading Co., Ltd. provides warehousing logistics services. The three companies cooperate to form a complete industrial chain to guarantee the rapid growth of MXBC in Chinese beverage industry!
This love is the love of the boss for the employees, and the love among employees; this love is the love between the employees and the customers, and the love between customers and MXBC; this love is the love among customers, and the love of MXBC for customers!
Our super slogan "I love you" is a universal sentence for all mankind to express love. It is clear, catchy and easy to spread. It tells everyone MXBC is a loving brand and a loving enterprise!
Name | Snow King
Birthday | November 22nd
Character | cheeky and cute，focused
Title | Chief Quality Control Officer and lifelong spokesman of MXBC
Pet phrase | I love you and You love me. MXBC brings sweet.
Hobbies | singing and dancing; developing creative edible methods of ice cream and tea; cannot stop licking lips when see his favorite milk tea shop
Self-introduction | I am Snow King with an ice-cream scepter in my hand. I only love ice cream and tea in my lifetime.
Those who are near are pleased, and those who are far away are attracted. Struggle first. Customer-oriented
Real people, real mind and real products. No shortcuts, no lies
Simple, focused. To be a respected century-old brand
Make the brand stronger, make the partners richer, and make everyone around the world enjoy high-quality and affordable delicacies
Upright, friendly, enthusiastic, progressive
Three-present doctrine, unity of knowing and doing, setting examples, sparing no efforts on everything
Not let go every swift horse regardless of his/her background
You love me and I love you. MXBC brings sweet
A strong R & D team
Don't worry about good products
The R & D Center of Henan D·Co Drinks Co., Ltd., the R & D Center of Zhengzhou Liang’an Enterprise Management Co., Ltd. and Mixue Shenzhen Research Institute-- our three product R & D centers serve one brand heart and soul. Professional production and testing equipment and advanced technology guarantee full services and first-class products to our franchisees.
Selection of global quality raw materials
Real materials, high quality
Strict quality control, in-depth visits to the world's best raw materials, domestic and international selection of high-quality selection of good quality origin of ingredients, South Africa lemon, Egyptian oranges, Indian black tea, New Zealand milk sources ... .... Each raw material is selected through layers of screening to ensure high quality.
50000+m² fully automated workshops
Control product quality from source
In 2012, Henan D·Co Drinks Co., Ltd. was established, a modern tech firm integrating research and development, production, sales and logistics. Its integrated building area reaches nearly 200,000 square meters, with five fully automated production workshops and one modern large-scale logistics distribution center. It serves our franchisees nationwide.
Adhere to the concept of people first
Provide first-class service
The nearer is pleasing, the farther comes, and the strivers are the basis, and the customers are the center. Always focus on the store, adhere to the people-oriented service concept, improve service quality, and establish a peaceful and harmonious relationship with customers. Respect, to meet the needs of customers, to provide customers with humane service and quality products.
Speed up information construction and promote intelligent operation
Based on the present and looking to the future
Driven by big data, we will focus on intelligent applications. We will continuously strengthen the support ability and comprehensive guarantee ability of optimizing information infrastructure construction, and establish a big database of store to benefit our franchisees from the high efficiency and convenience of information age and facilitate their operation of store.
In May 2019, the Fourth Annual Meeting of Entrepreneurs was held in Zhengzhou Aopalala Water Park, attracting more than 6,000 franchisees from all over the country.
In May 2019, the grand Ice Cream Music Festival exclusively sponsored by MXBC was held in Zhengzhou Aopalala Water Park, receiving more than 30,000 fans.
In 2018, the first outlet of MXBC in Vietnam was opened in Hanoi, taking the first step of going global.
In 2018, a new 450-mu Liang’an Group industrial park was built, forming a new ecological sci-tech park integrating market research, product research and development, technological transformation, intelligent production and logistics. That laid a foundation for building a respected century-old brand and promoting the development of beverage industry.
In 2017, the 20th Anniversary Celebration & the Annual Meeting of Entrepreneurs by MXBC held in Zhengzhou International Convention and Exhibition Cente. There were more than 5,000 attendees. The rock singer Xu Wei gave a performance on the spot.
In 2016, the Second Annual Meeting of Entrepreneurs of MXBC was held in Henan Provincial People's Hall.
On January 1,2015, the company settled in Hanhai·Beijin Fashion Business Center, a new landmark in North Ring of Zhengzhou City, with a 5A first-grade office space of more than 4,000 square meters.
In 2014, a warehousing and logistics center was constructed in Wenxian, Jiaozuo. Freight-free logistics policy was implemented in the whole country. MXBC achieved rapid development.
In 2012, Henan D·Co Drinks Co., Ltd. was established to realize the self-production of core raw materials. The company selects global quality raw materials, and possesses a number of patented technologies.
From 2011 to 2019, our brand image underwent three comprehensive upgrades. In 2019, MXBC VI system was comprehensively upgraded! The new VI is a snow king, which continues the happiness and sweetness of MXBC and carries the “real stuff” value proposition of MXBC.
In 2010, Zhengzhou MXBC Trading Co., Ltd. was officially renamed Zhengzhou Liang’an Enterprise Management Co., Ltd., and passed the franchising registration of the Ministry of Commerce.
In the spring of 2008, Zhang established a team in Sanquan road and culture road, incorporated Zhengzhou MXBC Trading Co., Ltd., and designed the enterprise VI. The number of MXBC fresh ice cream franchised outlets reached more than 180.
In the spring of 2007, the first fresh ice cream shop in the history of MXBC was opened at the intersection of Dongfeng Road and Information Institute Road. It created a miracle of sales. Only by word of mouth, 26 franchised outlets were opened in a few months.
In the spring of 2006, with Zhang Hongchao's unremitting efforts, " MXBC Super Ice Castle" launched fresh ice cream for the first time. Each one cost only RMB 1. They were surprisingly popular!
After several demolitions, Zhang Hongchao got his first pot of gold here after two years. In 2006, Zhang pioneered “MXBC Super Ice Castle” in a small corner of the restaurant to re-pursue his dream of cold drinks.
In September 2003, Zhang rented an aluminum factory courtyard of more than 900 m2 that was abandoned ten years before. “MXBC Home Style Restaurant” was reopened.
In 2003, Zhang borrowed RMB 200,000 to open “MXBC Home Style Restaurant” at the intersection of Information Institute Road and Wenlao Road. Before long, another "demolition" amazingly appeared... He told himself in tears, "one more try, just one more try..."
In 2002, Zhang Hongchao set up “MXBC Chinese and Western Restaurant” in the southwest corner and Wenlao Road of Culture Road. He was determined to start again! Shouldn't it be a third demolition? Well...
In September 1999, his “MXBC” store was reopened next to the Academy of Radio, Film and Television opposite the road. However, a second demolition happened...
In April 1999, he finally got a store in real sense at the entrance of the Coal Hospital of Culture Road. He gave the store a new name “MXBC”! Unluckily, a demolition occurred!
Zhang Hongchao did business in summer and attended school in autumn and winter. In this way, he started his entrepreneurial journey. In 1999, he relocated his business at the gate of Baimiao Market, and expanded the storefront to continue to operate “Cold Current Water Ice”.
In 1998, Zhang Hongchao rented a small shopwindow in Cuihua Road Nanyang Road to sell water ice and other kinds of cold drinks. He named his products “Cold Current Water Ice”.
On June 1, 1997, in order to relieve the burden of his family, Zhang Hongchao sold cold drinks on a stall in study breaks in Yanzhuang, Zhengzhou. His business was unknown back then.
In 1996, 19-year-old Zhang Hongchao studied Public Relations Secretary at Henan Institute of Finance and Economics (now Henan University of Economics and Law) in Zhengzhou.