Single store period. It mainly sells shaved ice, milkshakes and sundaes, as well as fried chicken and hamburgers.
Starts to franchise. Ice cream becomes a hit.
Creates brand logo and focuses on fresh ice cream and tea drinks.
Adopts minimalist style, without a logo. Storefront sign uses white characters on grey background.
Upgrades logo, sets brand colour and font.
Colour and font same as the Fifth Generation are extended. Creates IP - Snow King. The visual identity is completely renewed.
From the previous rose red to Chinese Red.
Single store period. It mainly sells shaved ice, milkshakes and sundaes, as well as fried chicken and hamburgers.
Starts to franchise. Ice cream becomes a hit.
Creates brand logo and focuses on fresh ice cream and tea drinks.
Adopts minimalist style, without a logo. Storefront sign uses white characters on grey background.
Upgrades logo, sets brand colour and font.
Colour and font same as the Fifth Generation are extended. Creates IP - Snow King. The visual identity is completely renewed.
From the previous rose red to Chinese Red.
