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New store image
Standard type

Area: ≥20m², 3m wide
Function: Making takeaways, no rest area
Business districts: busy streets, business districts, stations

Evolution of MXBC store image
Generation I

There was only one single store. Its main products were snow bubble, milkshake and sundae series along with fried chicken and hamburgers.

Generation II

It was opened to franchisees, and began to promote ice cream as the main product.

Generation III

A brand Logo was launched. Fresh ice cream and tea drinks were determined as main products.

Generation IV

We tried minimalism-- The Logo was omitted, and the storefront signboard was designed into gray background and white characters.

Generation V

The Logo was optimized and upgraded. The brand color and font were finalized.

Generation VI

We continue to use the brand color and font of Generation V. A new IP image-- Snow King-- is released. The brand Logo is upgraded.

 

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Generation VI Generation V Generation IV Generation III Generation II Generation I
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