There was only one single store. Its main products were snow bubble, milkshake and sundae series along with fried chicken and hamburgers.
It was opened to franchisees, and began to promote ice cream as the main product.
A brand Logo was launched. Fresh ice cream and tea drinks were determined as main products.
We tried minimalism-- The Logo was omitted, and the storefront signboard was designed into gray background and white characters.
The Logo was optimized and upgraded. The brand color and font were finalized.
We continue to use the brand color and font of Generation V. A new IP image-- Snow King-- is released. The brand Logo is upgraded.